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Orientation for Shaping the Future of Work




How can you shape the future if you don’t even know how it will look like? Even more so if the present situation is volatile, uncertain, complex and ambiguous?” – These were two questions that were addressed during a workshop I facilitated with my business partner Dawna Jones on January 17, 2017. The by invitation only workshop took place in a beautiful chalet in Klosters, far away from the noise and distraction of a bigger city. The six of us came from different backgrounds: the medical profession, business consulting, digital marketing, cultural training, leadership training, and yoga.

The key to shaping the future of work is ORIENTATION

Photo by Plumbe|Pixelio.de

Photo by Plumbe|Pixelio.de

As different the backgrounds and viewpoints were we agreed on one thing: That in order to make sense of what is emerging in the world of work, it is essential that you have an orientation about where you are coming from, where you are now and what you would like to do. Admitted, this is a simple insight. But then it is an insight lots of companies and organizations don’t even have. Fact is most companies and organizations either don’t have time or don’t take the time to reflect their purposes and visions because they too busy handling present challenges. They are so busy that they may not even realize the many ongoing changes around them. This goes well until they are faced with seemingly insurmountable challenges, e.g., an increasing turn-over rate in their workforce, new competitors entering the market, disruptive innovation destroying existing business models, etc. Trying to cope with these challenges with established tools of the past may work but are is likely to be doomed given that these tools and processes have prevented to embrace change in the first place.

Rapid change

Photo by Dr. Stephan Barth | Pixelio.de

Photo by Dr. Stephan Barth | Pixelio.de

The market place and world of work are changing at a rapid and increasingly faster pace. Technology does one part and yet it is only one out of many factors. Especially millenials are less likely to stay at a company for their whole working life. They want more than just a job. They demand jobs that have meaning and they can identify with, where they can make a difference, and a job giving them enough space and time for other activities. Change is a natural, it is a given and they may even got accustomed to this VUCA (volatile, uncertain, complex and ambiguous) world. At the same time millenials as well as everyone who is aware of the VUCA world needs orientation. And this is the chance for companies and organizations to shape the future: providing orientation for its people.

Business fundamentals will not change

However, established working and business models do not offer the answers to these challenges anymore. With growing uncertainty and volatility in the market it is increasingly difficult to plan the future. On the other side, there are at least three fundamentals in business practices that are unlikely to change. These are that a company or organization

  1. has to to serve its customers and clients,
  2. needs people that help achieve business goals, and
  3. has to generate some form of profit or benefit.

Business has to re-adjust its focus on PEOPLE

Business fundamentals don’t change. Unfortunately, most companies and organizations seem to have forgotten them. For the fundamentals reveal something deeper. Let’s have a look at this.

Photo by Peter Draschan | Pixelio.de

Photo by Peter Draschan | Pixelio.de

  1. Customers:

Customers are better informed, have a greater variety of products and services to choose from and consequently have greater influence than ever before. Companies and organizations that want to generate and keep their customers and clients need to delight them. For this to happen, they have to understand their needs and desires, whether they are apparent or still developing. The market is no longer exclusively business-driven but becomes increasingly customer-driven, too.

  1. Workforce:

As mentioned above people are less likely to stay at one company or organization for their whole working career. But it is also a fact that people are more likely to stay and perform at a very high level, if they are happy at their job, if they identify with the purpose, vision and goals of the company or organization, if they can contribute to success and their contributions are seen and acknowledged. In other words, people don’t want to be treated as resources but as people, as human beings. This requires human-centric leadership.

  1. Profits:

Profits have always been, are and will be important in business. This will not change. However, it is crucial to understand that profits are a result of good business practices, are the means to do business. What matters more than short-term profits is overall business value. Short-, mid- and long-term goals and profits have to be balanced. Corollary, an incentive system for managers with only short-term profit goals is myopic and may harm business in the long run. Focusing on the outcome of good business practices as reflected by profits only while neglecting the prerequisites for business success, i.e., delighting customers and the people workforce, undermines the foundation of a solid business.   Unfortunately, this concept seems to be as foreign to lots of managers of companies, especially publicly traded corporations, as is snow in the deepest jungle.

Good business is human business
Good business practices focus on people – their customers, their workforce and business value which benefits business, their communities and society.

Business fundamentals can shape the future of work

I am not worried about the future of work because we already have the ways and means to shape it by revisiting, understanding and living good business fundamentals: delighting customers, treating people in the workforce as people and building an environment where they can unfold their potentials and, last but not least, ensure and sustain business value.

Living these fundamentals not only gives an orientation for the present and future, it can also be a driver for the future and grasping the many opportunities that lay ahead of us.

Policy makers should learn from business fundamentals

The outlined business fundamentals are not limited to the world of business. They are applicable to the public sector, too. Indeed, I believe that policy makers have to understand these fundamentals and live them.

People demand orientation for the present and future. But, they are sick and tired of the old rules of the establishment where there seems to be no place for them. Populists such as the right-wing party AfD in Germany, politicians such as LePen in France or Trump in the US know way too well how to fill this vacuum. They cry out simplistic slogans, promise a better world, a break with the establishment – and all they really want is power and control. Their visions are based on the past. They would like to hold back time and maybe even go back to the times when the world was more secure and easier to grasp. And it is true that the past was less volatile, uncertain, complex and ambiguous. But the past is gone. Hence, using the past as an orientation for the future is misleading and dangerous because it does not help solve any problems but instead raise fear and distrust.

Photo by Daniel Stricker | Pixelio.de

Photo by Daniel Stricker | Pixelio.de

What we need is an orientation for today and the future. Policy makers need to understand the needs of our people. And they have to work with them building a vision of a future which is worth living for and which gives hope and orientation for today and tomorrow. However, any attempt of policy makers to offer the same old same old, established programs and empty promises will lead to nowhere and will be exploited by populists which withhold people from unfolding their potential.   What we need is orientation which focuses on us.

Posted in: Future of Work, Human, innovation

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3 Most Common Barriers Keeping Conscious Business Leaders on the Hamster Wheel

[originally published in the Huffington Post on 25 Nov 2016]

If there ever was a time to realize creative potential inside companies it is now. A quick look at the top issues facing companies of all sizes reveals the usual short list: attracting and retaining talent, managing reputation, with the need to create flexible workplaces and balance benefits with bottom line. While tempting to view these challenges with concern over the bottom line, doing so sabotages gains possible when entrepreneurial spirit applied to innovation is ignited full throttle. Even conscious business leaders, who keep an eye on the horizon (longer term), getting work done and being attentive to workplace dynamics, are still susceptible to running around in circles.

In case the term ‘spirit’ is distracting, a definition is in order. Personal spirit refers to three measurable elements:

  1. initiative,
  2. sense of control, and
  3. outlook on life.

Entrepreneurial spirit combines personal spirit with a sense of adventure, willingness to experiment, an insatiable desire to learn and a capacity to bounce forward.

Without entrepreneurial spirit at play, companies plod through the motions, guided by habitual processes and routine. The company runs on auto-pilot so much so that either the purpose of the task is assumed, or the underlying agenda is to explicitly or implicitly control behavior. Either way, the company falls asleep at the wheel numbing leaders into the same repetitive albeit comfortable cycle. Running hard to wind up in the same place.

Context Drives Behaviour and Regulates Entrepreneurial Spirit

The term ‘conscious business leaders’ applies to a small group since

85% of leaders in the U.S. are operating at the survival level. [See Seizing the Executive Imperative To Expand Consciousness] One source of the hamster wheel is the existence of internal politics. Behind internal politics is the desire to protect personal reputation at the expense of achieving business goals. Aversion to risk, and therefore innovation, is inherent. Entrepreneurial spirit suffocates in working climates where trust is low and expression of diverse ideas is suppressed. In contrast, innovation requires creativity and a comfort with uncertainty.

The Impact of Systemic Barriers

Systemic beliefs add to the pressure of delivering on short-term goals blocking innovation and adaptability. Attracting and retaining talent, or mitigating risks to reputation are restricted to a narrow set of strategies arising from one or more of these three dangerous barriers:

custom_sign_with_traffic_cones_11627Focusing on Recurring and Constant Barriers

Characteristic of problem oriented, adrenaline charged companies is the persistent focus on solving problems. Problems love analytical thinking. Innovation on the other side requires exploratory thinking – the opposite of problem solving. Linear thinking doesn’t help because problem solving tends to assume that there is a singular root cause. In a complex system, multiple causes exist. Unless perception is expanded you will find yourself running in circles: busy but not productive.

Asking leaders to innovate and apply their entrepreneurial spirit while continuing to focus on barriers keeps everyone running in a loop.

Personal Impact:

Leaders find themselves chasing problems. Since what you focus on expands, problems also expand. Adrenaline is addictive as is the illusion of feeling in control. In workplaces designed to control behaviour, business leaders at every level will find themselves repeating the same patterns over and over again.

Insight
Awareness of what you are focusing on helps you develop flexibility in how you perceive (see) the situation. Increasing flexibility gives you more options, while letting go of the need to control everyone else. It is a start at least.

custom_sign_with_traffic_cones_11627-3Falling Unconsciously into Organizational Patterns and Behaviors

Beliefs keep decisions running in a rut and operate without being noticed until you systematically poke them to the surface. For example, walk into a company that believes it exists to purely make a profit and you will find behaviours shaped by those beliefs. Or if, for instance, the core belief is that employees must be told what to do, then selection of metrics and implementation of performance management strategies will reflect that belief. Beliefs drive decisions unless the company and business leaders have deliberately worked with values as a principle-based approach to decision making.

Where habitual patterns operate on unchecked auto-pilot, efforts to explore and experiment (the prerequisites for innovation / entrepreneurial spirit) run smack into complacent thinking. “Do something different, but don’t change anything.”

Organizational Impact:

Take a look at the metrics. Whenever a company focuses on quantitative measures and statistics alone, meaning is likely to be missing. Without meaning there is no inspiration and no fuel to fire up creativity, much needed for innovative responses to uncertainty.

Insight
Reflecting to observe patterns in recurring issues or undesirable results, strengthens ability to pivot.

custom_sign_with_traffic_cones_11627-2Losing Connection to What Matters Most to You

By far the biggest barrier is to sight of what matters most to you as a fully aware and caring human being with a desire to contribute your talent to something meaningful. Yes, food needs to be put on the table but the days of trading your soul for security are gone. Rather than being driven by the need for societal approval or by metrics that manipulate behavior reconnecting to your personal sense of purpose and of inspiration is the only door available going forward.

Insight
Personal reflection to identify what you rely on: social approval, meeting external expectations for instance, enables you to chart a course toward personal fulfillment.

What do you see as the barriers to stepping off the hamster wheel and do what you believe, deep down, you’re truly capable of?

About Dawna Jones:

Dawna Jones delivers customized workshops and insights raising leadership and decision making awareness of a wider spectrum of skills and intelligences. She provides dynamic oversight into organizational change initiatives by spotting the patterns, and openings for innovation and fresh approaches to working with complex adaptive systems. Contact Dawna through LinkedIn or directly at www.FromInsightToAction.com

Follow Great Work Cultures on Twitter: www.twitter.com/GWCLeadLink

Posted in: Centeredness, Future of Work, Guest Blogs, Institute, Uncategorized

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3 dangerous pitfalls that keep conscious business leaders away from grasping the future of work in today’s digital age

Welcome to the future of work

Many of us know that today’s business world is changing. This is not new. It has always been this way. Alas, it is also a fact that due to digital change the pace of change in our business world, economy and even society as a whole has picked up tremendously. 5 years ago nobody talked about Tesla or Uber. Today not only lots of people heard about them and actually use their products and services, these products and services change the interactions and dynamics of business altogether. There may be some glitches, backlashes and opposition to new products and services as it has always been. But, this change, this uncertainty is here to stay. Who knows if, for example, Volkswagen will still be around in five to ten years? Remember companies such as Kodak, Blockbuster or Nokia who were so stable and strong?

Welcome to the VUCA world

We live in a volatile, uncertain, complex and ambiguous world – the so-called VUCA world – and this drives business leaders nuts. Gone are the days of certainty, control, plan and doing business as usual. The compass and direction of the established philosophy that businesses run like well-oiled engines are gone. What stays behind are questions, concerns, fears – and the understanding that businesses have to change if they want to survive and thrive in today’s Digital Age. But, what does it take? – There is no simple answer. However, what we can do is to identify the pitfalls, the backlashes, the viscious circles that keep us stuck in inertia. Here is a list of the top 3 pitfalls that keep conscious business leaders away from grasping the future of work in today’s digital age:

Pitfall #3: Fear of uncertainty

We may understand the need and value of change but we don’t like it and, even more, we hate uncertainty. We overcome this fear of change and uncertainty by planning and controlling processes. By securing a status quo. By the urge for perfection. Oh, yes we may actually embrace change but only as long as we can come up with quick fixes that yield immediate results.

What’s so bad about it? – Change, the New, innovation – they all have one characteristic in common: they are uncertain at the present moment. How can we learn new things if we don’t try them out?! Yes, there is always a likelihood that we fail, that we make mistakes. This is the prerequisite for learning. Or have you ever seen a child who just stands up and walks without first having falling hundreds of times?!

Pitfall #2: It’s about me. I have to defend my realm and power.

We see the value of teamwork – as long as it doesn’t undermine our own sphere of influence and power. Teamwork is great if it serves our own political agenda, goals, aspirations. Or, we empower our subordinates to work in teams. But at the end of the day it is us who have to made decisions. After all, it is us who hold responsibility and accountability. And those at the top, they are there for a good reason and, by the way, organizational hierarchies have proven helpful for decades.

What’s so bad about it? – It is not about an individual somewhere in an organization but a whole business which consists of many parts interacting with each other. Hierarchies may be helpful for administrative purposes but rarely do they promote collaboration across functional fields. High performing teams share a common motivation, vision, goals and values. It is not about levels in hierarchies, it is about a team performing as a unit. Or have you ever seen a soccer team with 11 goals keepers or 11 strikers? The mixture of roles and moving in unison make all the difference.

Pitfall #1: Business is always #1.

Let’s face it, whatever new ideas or approaches fly around, the bottom line is profits and pleasing shareholder interests because, remember, shareholders give us the money. This is why we have to deliver quarterly results that are convincing and look good and we do whatever it takes to achieve this. Everything else comes second or third.

What’s so bad about it? – A business without customers and without a workforce doesn’t exist. It is not a question of what comes first, ‘chicken or egg!’. The purpose of a firm is to create value for the customer. And for this you need a functioning workforce. However, people are not resources or machines but human beings and want to be treated as such. Furthermore, giving them and sharing a motivation and vision of your business will carry your business a long way.

A journey to the future

I doubt it that these pitfalls are new to you. You have either experienced them by yourself, observed in organizations and companies, have read or heard about them. On the other side, you have probably heard of companies that have already arrived in the Digital Age, that don’t talk about or plan the future of work but practice it. There are numerous companies out there and the numbers are growing. The question is if you want to be among them or left behind. And, if you do want to follow suit, what do you want to invest and what are your immediate next steps?

If you are interested, Motivate2B accompanies you on this journey. May it be in workshops, seminars, coaching, consulting or business partnerships. Contact us to find out more.

Posted in: Creative Economy, Future of Work, Leadership

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