If you ever had doubts about the essence and value of customer vs. product focus, have a look at the following example:
Now, imagine if Volkswagen changed its attitude and strategy and start focusing on and addressing the needs and expectations of their customers. Personally, I believe it could help manage their present crisis, learn from it and come out of it stronger. But, then, it’s a matter of perspective, attitude and mindset.
P.S.: What am I driving? A Skoda (Volkswagen) and so far I have been satisfied with my Volkswagen product. Last week I received a letter from Volkswagen informing me that the software of my car needs to be modified.