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Product vs. Customer Focus


If you ever had doubts about the essence and value of customer vs. product focus, have a look at the following example:
VW vs. BMW Perspectives

Now, imagine if Volkswagen changed its attitude and strategy and start focusing on and addressing the needs and expectations of their customers.  Personally, I believe it could help manage their present crisis, learn from it and come out of it stronger.  But, then, it’s a matter of perspective, attitude and mindset.

P.S.: What am I driving? A Skoda (Volkswagen) and so far I have been satisfied with my Volkswagen product.  Last week I received a letter from Volkswagen informing me that the software of my car needs to be modified.

Posted in: Creative Economy, innovation

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