In contrast to traditional business, Human Business does not focus on the company but on the human. Be it as a customer who wants to be delighted, as an employee who is trusted and respected and whose potential waits to be unfolded, or as an environment, society and nature that benefit from sustainable management of a Human Business.
"The Spirit of Human Business"
The book The Spirit of Human Business: How to Rediscover our Human Being to Shape Our Future (November 2021, BAI Press) shows what it is like when we put humans in the center of our economic activities. Not as resources, but as human beings. It helps us move from passively reacting to the changes of our time to a proactive, responsible and optimistic design of our future. On this token, the book explains why the digital age offers a unique opportunity to rediscover our human nature, unfold our potential. It shows how we can shape our lives and work in a sustainable, human way
From Traditional to Human Business
Digitalization and the VUCA world bring traditional companies to the edge of their possibilities. If they want to survive, they must inevitably open themselves to a transformation and actively tackle it. This doesn't happen over night. It takes effort and discipline. Visually speaking, we can compare this with the metamorphosis of a caterpillar into a butterfly.