"The Spirit of Human Business.
How to Rediscover our Human Being
to Shape Our Future."

The digital age offers us humans the unique opportunity to unfold our human potential for the benefit of ourselves, our society, the environment and the economy
- provided we ask the right questions.

If we want to use digitalization as a tool for shaping our future, we first have to rediscover our human being and develop ideas about how we want to live.

The digital age offers us humans the unique opportunity to unfold our human potential for the benefit of ourselves, our society, the environment and the economy - provided we ask the right questions.

The book introduces Human Business as a compass and design tool for living and working in the digital age. It provokes to question old ideas and practices. At the same time, it encourages to rediscover our human core and actively shape our lives and work accordingly. No matter what role we play; be it as a business leader or manager, as a game changer or just as a human being, a Mensch.

"The Spirit of Human Business" is the translation of the German book "Human Business. Leben und Arbeiten im digitalen Zeitalter" published by Haufe in 2020. 

1          Introduction: A World in Transition


2          Tradition Meets Modernity
3          Human Business in Practice


4          Questions as Answers to Questions of Our Time
5          In Search of Orientation
6          Boys Don’t Cry - Men Do!
7          Playing
8          Paths to Being Human
9          Gratitude
10        Dancing Life


11        The MVP Model
12        The HIP Camp: More Than a Conference
13        Human Design Spaces
14        The Golden Rule for The Digital Age


15        Agile Door Openers
16        Leadership for Change
17        Human Business Design 101
18        Being Human in The Digital Age

"‘ Human Business ‘is a bridge to another economic order."
Gerald Hüther, neurobiologist and author

"People are the key ingredient of any organization.  When treated with respect and dignity, they help their organization succeed in the marketplace.  Thomas does a masterful job reminding us of how to treat people with humanity so that they bring their full energy to work.  The Spirit of Human Business has many exceptional ideas, cases, and tools for anyone committed to creating a more humane workplace."
Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan; Partner, The RBL Group

“The pandemic has brought forward a realization of the importance of our soft powers that include empathy, compassion, listening and team building. If we want to increase humanity in the workplace, we have to recognize employees as “100% humans and just not resources.” Dr. Juli shares powerful insights and tools to help leaders redirect their strategies during a time when these qualities need to take precedence over just getting it done.”
Shelley Zalis, CEO, The Female Quotient

“Peter Drucker always said that management had a dual responsibility – to make institutions and society both more effective and more humane. Too often in the past, efficiency has ridden roughshod over humanity, which is why we are where we are today, with many organisations a prison for the human soul. Thomas Juli’s book is a direct and timely statement of the need to set the record straight and switch the focus from ‘technology-literate humans to ‘human-literate technology’, as the saying has it. Both thoughtful and practical, ‘The Spirit of Human Business’ is an essential guide to making Drucker’s vision a reality.”
Richard Straub, President, Global Peter Drucker Forum & Peter Drucker Society Europe

“One of the biggest challenges facing the world is sustainability ... of ecosystems, species, natural resources and the environment. It is time we add to this list the vital energy of the human beings who work in our organziations. We must honor, sustain and enrich their human energy. From this joyful energy comes the very essence of what we need the most right now: creativity, imagination, innovation and invention.  In his book, Human Business, author Thomas Juli gives us a guide for sustaining and enriching the energy of the humans in our workplaces. This book is what we need. Right now. Thank you, Thomas, for showing us the way out of the tangled jungle of our current work environments.”
Richard Sheridan, CEO and Chief Storyteller, Menlo Innovations

“Business needs to be more Humane in every aspect and in service to life. Dr. Thomas Juli describes flawlessly how to bring the Golden Rule to business humanely in the digital age. The formula for regenerative and resilient organizations that will carry humanity well beyond the 21st Century. The future is very Humane.”
Marc Buckley, Environmentalist, Regenerative Global Food Reformist, Expert UN & WEF

"Every business IS, and always has been, a social enterprise.  Dr Juli makes similar arguments, but in a much deeper and more compelling way in “The Spirit of Human Business”. Most importantly he notes the digital age amplifies both the opportunities to add great value for those who see the value in his insights or will amplify the risks to those who see business in the traditional way."
Paul Barnett, founder and CEO, Enlightened Enterprise Academy

“The Spirit of Human Business is a call for a new embodiment of the firm. It demands that we embrace ourselves and our colleagues in all of our humanity. It’s a world where men can cry and grown-ups can play, even at the office. At its core is the oldest of moral injunctions; the golden rule: do unto others as you would have done unto yourself. Imbibe this spirit!
Richard Atherton, Partner, First Human, Host of Being Human podcast

"A must read for anyone with an interest in the future of work and a practical guide for anyone who wants to embrace the digital era, with humanity at the very core."
Aisling Teillard, CEO, Our Tandem

“For everything that is to come it will be extremely important how far we can synchronize genuine humanism with business and the economy. This is the future project of our century."
Matthias Horx, trend researcher and founder of Zukunftsinstitut

“The adventure of being human in the digital age urgently calls for new social and political structures and principles. For the today’s experienced reality still largely follows what was practiced in analog times. The book "Human Business" by Dr. Thomas Juli gives very important impulses for the conception of a society and politics in the digital reality."
Dieter Althaus, Vice President Governmental Affairs Magna Europe, fomer governor of the federal state of Thuringia

“The book is more than a business or life guide - it is a guiding star, a compass for a new, self-directed, respectful and loving human existence. My deepest wish: May the book touch many, many people - because this is what it was written for!"
Evelyn Oberleiter, Co-founder and Managign Director of Terra Institute, Brixen, South Tyrol, Italy

"In the idea of" human business", managers bring the interests of customers, employees and companies into balance - but not as the" lowest "common denominator, but as a mutually reinforcing synergy. A fascinating leadership approach that provides inspiring and meaningful orientation in times of new work confusion."
Erdwig Holste, Managing Director of Management Angels GmbH, Hamburg, Germany

"The book thinks from the end - it's about the role of companies in a society that is about"happiness", well-being, and quality of life."
Prof. Dr. Karlheinz Ruckriegel, Happiness researcher and Professor for Economics, Technical University Nuremberg Georg Simon Ohm

“‘Human Business ‘is a courageous and sensitive book that consistently puts people at the center of the entrepreneurial sense and purpose. It gives us design tools for sustainable, human life and work in the digital age. It is up to us to practice it.
Frank Schäfer, HR Transformation Leader Germany & Partner, Deloitte Consulting, Germany

“Human Business is the call to shape the world in which our children will live, now and from now on, capable of survival, worth living in and human. Thomas Juli shows why this is necessary and how it can be achieved - in a concrete, practical and optimistic way.“
Marcell Heinrich, future education expert, pedagogue, author and founder of the Hero Society, Leipzig, Germany

“This approach nails it:  humanity is the the only drive to successfully meet the challenges of the new, digital and unplanned world.
“Human Business” illustrates the opportunity that we have in today's digital age: to rediscover our own humanity in order to unfold our full  potential. For personal satisfaction as well as business and society. Thanks for this book!"
Lasse Rheingans, Author of „The 5 Hours Revolution

"Dr. Thomas Juli plausibly explains why being human is the key to success in times of digital transformation. Wonderful!!"
Torsten Bittlingmaier, TalentManagers

“'Human Business' comes at exactly the right time. Hopefully it will inspire many people - both in a private and in a business context - to become active contributors to the work, life and learning culture of the future."
Hansjörg Fetzer, Managing Director of Haufe Akademie

"I've known Thomas Juli for over 15 years: he not only writes about human business, he lives it, too!"
Klaus Tumuscheit, Author and project management expert

“While other authors put human creativity at the service of algorithms that implement business models autonomously as a company operating system, Thomas Juli speaks of a new opportunity for humanism in his new book“ Human Business - Living and Working in the Digital Age ”. It's an exciting outline of a time ahead of us that sees digitalization as a utopia."
Bernhard D. Valnion, Editor-in-chief and Managing Director of d1g1tal AGENDA

“Human business is the inspiring foundation on which we can build the new economy. Deeply human and full of potential. For people, nature, meaning and the sustainable future of companies alike."
Stefan Götz, Author of Change Leader Inside & The Next Wave in Business

“In ten years' time, most companies will focus on creating sustainable added value for their customers, their employees, the company itself and the environment. Dr. Thomas Juli explains why humanizing your company is becoming a competitive necessity and how you can prepare for it."
Peter Stevens, Autor von Personal Agility

““ The focus is on people! ”How often have we heard this confession and intentionl, which is often used in clichés, in recent years. This book clearly shows how this expression can and has to be brought to life. A wonderful and pioneering book."
Michael Streng, Executive Partner, Parameta Projektmanagement Beratung GmbH, Germany

"Human Business helps decision-makers to develop their company to what it was actually always intended for: by people, for people."
Michael Buttgereit, designer and founder of Gute Botschafter, an agency for meaningful brand management

“The complex and uncertain environment for companies requires a paradigm shift in leadership. The dogma of efficiency should not determine everything, but throughput, innovation and anti-fragility are the new guiding principles. In agile management and the associated self-organization, people with their creative, design skills have a new meaning that they must develop further in future collaboration with machines."
Hubertus Tuczek, Professor for Management and Leadership, University of Landshut

"The human business approach creates an attractive corporate culture that attracts especially  the high potentials of Millennials."
Sabine Schwind von Egelstein, Consultant for Corporate Culture, Ambassador of the "Golden Rule"